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John Lewis’ Christmas ad. Possibly my favourite TV spot of 2011. Kudos @AandE (Adam & Eve).
Ok, so not everybody is happy about The Smiths cover.
But I think it’s a fairly strategic move. After the Summer 2011 John Lewis ad (http://virou.gr/uKWNvf), it looks like ‘nostalgia’ is sitting squarely in their key proposition.
I challenge anybody to watch these adverts, and not remember their own childhood with a fuzzy feeling deep inside.
Anybody that doesn’t like this advert for what it is, you are the grinch.
Spent 4 years training to be an adman - thought I'd have a crack at the whole Creative Advertising chat first though.
